Monday, July 13, 2009

Risk and Reward

“Perhaps you are just warming up to the idea that this “new” media is where things are going. The fear of jumping in is really pretty normal. After all, it is hard to believe in something after you have watched all the things you always knew about business and economy suddenly change. So what will make all of this feel better and help it all make sense? The answer is this: If your competition does it sooner and better than you, the cost of lost opportunity will be greater than any other potential risk.”

So writes Mark Aaron Murnahan in his piece The Social Media Marketing Dilemma a simple but undeniably accurate view of many organisations’ position with regards Social Media.

There is a tipping point, when the risk of engaging with Social Media will outweigh the perceived risk it represents and surely we are rapidly approaching that point.

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