It seems those hippies were on to something after all! And in the spirit of the 40th anniversary of Woodstock, maybe by loosening the grip on their brand, companies might be able to experience something more out of this world.
Whether it is the integration of user generated content into a campaign or refusing to censor the dissident voice in forums, many brands have been communicated in the voice of the customer in a bold new way.
Unfortunately sometimes the experience can be a disaster, sure to cause painful flashbacks for decades to come. Brand managers can play it safe and minimise the risk, you just need to know what you’re getting into, do it with people you trust and, of course, everything in moderation.
Originally posted by @digitaldaemon
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