Look after the sense and the pounds will look after themselves

In her ‘Stuff and Junk’ blog (http://tinyurl.com/nlmkad) Mandi Bateson, writing as mab397 highlighted the following oversight in a recent eDM she received from travel.com.au. Can you spot the not so deliberate mistake below:

Did you spot anything missing?

The destinations for these great deals perhaps?

$435 is a great price for a flight to some places but not if it’s to Brisbane! For the record, the cheapest flights in all of these offers were not for the airlines’ “hometown” and it took at least four clicks from the eDM to find a destination matching these fares.

As Mandi so ably points out, are we so quick to overcomplicate our campaigns that we miss the very, very basics?