We all have varying degrees of what is acceptable etiquette at the dinner table, in business meetings and when visiting foreign countries, so how do those rules translate to an online environment? Does removing the geographical and cultural surrounds that are so much more ephereal online mean that we all live and breathe the same manners on the Internet?
How do we navigate a vastly more comprehensive network of cultures, standards, and customs without offending? Showing the soles of your feet to people is offensive in some cultures - does using acronyms on the web have the same effect in parts of the internet ether?
There have been various studies conducted (usually with teenagers) to show that we interact via the web in a far more open manner – even with people we know. What we wouldn’t say to them in person, we’re much more inclined to reveal behind the veil of our computers. That makes sense. It’s the same with a telephone conversation and a little bit of bravado never hurt anyone. But where does bravado end and arrogance start? Nowhere is more rife with good and bad behaviour than social media.
Netiquette for social media
Watching organisations and individuals traverse the internet’s social media terrain, there are some that seem to bring their values and manners into the way they apply themselves to the space and others that grew up with elbows on the table and were never taught their pleases and thank-yous.
Treat others how you would like to be treated. It sounds cheesy and a bit school marmish but in the world of social media, having respect for those you are in the same game park as is going to get you further than bullying your way around. Here are a few tips for netiquette in social media:
– Don’t hog the limelight – it’s a moving, breathing space. Make your point and move on.
– Don’t use hash tags that have nothing to do with what you’re writing about. It doesn’t help anyone and annoys most.
– Don’t write the same way you would on your corporate website or on a job application. Be yourself, after all, you’re the only one who can do it well.
– Give your opinion. Good or bad is fine but remember that others can do the same.
– Find out where you stand and the rules before jumping in. Only a fool jumps head first into a pool they’ve never swum in before.
– Give credit where credit is due. People will respect you for it and will do the same for you.
– Be brave and give it a go. If you make a mistake, apologise and move on. Practice makes perfect…or at least moves us in the right direction.
There is no entrance exam on how to behave in social media but common sense and being yourself are a good start.
Post. CD
Showing posts with label social networking. Show all posts
Showing posts with label social networking. Show all posts
Thursday, February 18, 2010
Tuesday, December 8, 2009
Lights out. Social Media on.
Correctly valuing and monetising social media engagement for clients that, unlike other media, can’t be switched on, or pre-programmed in quite the same way, is just one of the challenges specialist social media agencies face.
Conversations with clients recently have often come back to numbers. Yes, numbers meaning prices, but more often, numbers as in number of hours.
Social media is about dialogue. And one of the inherent values of social media that we don’t see anywhere else, is the opportunity to respond to outside occurrences in real time through the sharing of thoughts, ideas and emotions all wrapped up in various forms of conversation be that written, verbal, through images or video.
In order to do that however, you need to be constantly tuned in or switched on. Anyone who has even a smattering of work ethic does not hang up on a conversation, ditch a proposal or walk out on a meeting simply because it’s officially time to clock out. Let’s make no mistake, there are certainly those who don’t work a minute outside when they are paid to do so. And perhaps they’re the smart ones, but that’s a different conversation.
The point is, when your social media audience is most engaged, is when you need to be present and accounted for in the conversation. If that’s midnight, it’s midnight. What clients sometimes find it hard to understand is that this means being constantly switched on. So, when they ask you how many hours you’re going to spend on their social media strategy or campaign this week, the answer should be ‘as many as it needs’ rather than ‘as many as you’re paying for between the hours of 9am and 5pm’.
That’s all very admirable in an ideal world but at the end of the day, we’re all here to make money. Sure, we want to create brilliant work that makes our clients and ourselves successful along the way but we need to be realistic about just how we can do that. So where’s the healthy balance? Where’s the point you switch off?
This isn't about answering all the questions, but one question that has been answered is that being switched on when it counts means you can maximise on all the good stuff and mitigate some of the bad stuff better and more swiftly.
A great example of just that is this case study from Tourism New South Wales.
http://ow.ly/JIJ0
Post: CD
Conversations with clients recently have often come back to numbers. Yes, numbers meaning prices, but more often, numbers as in number of hours.
Social media is about dialogue. And one of the inherent values of social media that we don’t see anywhere else, is the opportunity to respond to outside occurrences in real time through the sharing of thoughts, ideas and emotions all wrapped up in various forms of conversation be that written, verbal, through images or video.
In order to do that however, you need to be constantly tuned in or switched on. Anyone who has even a smattering of work ethic does not hang up on a conversation, ditch a proposal or walk out on a meeting simply because it’s officially time to clock out. Let’s make no mistake, there are certainly those who don’t work a minute outside when they are paid to do so. And perhaps they’re the smart ones, but that’s a different conversation.
The point is, when your social media audience is most engaged, is when you need to be present and accounted for in the conversation. If that’s midnight, it’s midnight. What clients sometimes find it hard to understand is that this means being constantly switched on. So, when they ask you how many hours you’re going to spend on their social media strategy or campaign this week, the answer should be ‘as many as it needs’ rather than ‘as many as you’re paying for between the hours of 9am and 5pm’.
That’s all very admirable in an ideal world but at the end of the day, we’re all here to make money. Sure, we want to create brilliant work that makes our clients and ourselves successful along the way but we need to be realistic about just how we can do that. So where’s the healthy balance? Where’s the point you switch off?
This isn't about answering all the questions, but one question that has been answered is that being switched on when it counts means you can maximise on all the good stuff and mitigate some of the bad stuff better and more swiftly.
A great example of just that is this case study from Tourism New South Wales.
http://ow.ly/JIJ0
Post: CD
Monday, June 22, 2009
The best offence is a good defence
So you know what you want to achieve with Social Media. You’ve drafted your strategy document and you’re ready to press the go button. So what next, how do you actually engage with an audience using Social Media? It sounds great and you’re sure it’s exactly what your organisation needs, but how do you actually get it done?
If you want to engage your audience in a conversation and start relationships through the use of Social Media, you have to do the hard yards first and build a credible, defensible reputation in the space on which to build more targeted message based campaigns.
In simple terms, building the credibility of your organisation, or your products or services is easiest done by getting your hands dirty. You don’t have to start and or write your own blog (although you could), but you should comment on others where your comments add value or demonstrate expertise.
If you see a value in micro blogging, don’t ignore replies you receive and actively search out questions that you can answer. Search through existing content, on for example, You Tube or Flickr and add commentary or thoughts that substantiate your proposition.
Join social networks in Facebook, My Space or Bebo as appropriate and create an active profile by engaging with your fellow members or fans. And most of all, represent your organisation, product or service honestly, openly and realistically to enhance your reputation.
If you want to engage your audience in a conversation and start relationships through the use of Social Media, you have to do the hard yards first and build a credible, defensible reputation in the space on which to build more targeted message based campaigns.
In simple terms, building the credibility of your organisation, or your products or services is easiest done by getting your hands dirty. You don’t have to start and or write your own blog (although you could), but you should comment on others where your comments add value or demonstrate expertise.
If you see a value in micro blogging, don’t ignore replies you receive and actively search out questions that you can answer. Search through existing content, on for example, You Tube or Flickr and add commentary or thoughts that substantiate your proposition.
Join social networks in Facebook, My Space or Bebo as appropriate and create an active profile by engaging with your fellow members or fans. And most of all, represent your organisation, product or service honestly, openly and realistically to enhance your reputation.
Monday, April 20, 2009
A three legged horse in a dog show
Twitter has hit the headlines and become the social media phenomena of the moment. From Barack Obama to Britney Spears, people are capitalising on its ability to publish messages to the masses in 140 characters or less. It only takes seconds to write and seconds to read. But what relevance does this new platform have for business and how are organisations cashing in on the opportunities?
Among many organisations Twitter seems to have an unjustified reputation as a service for socially inept teenagers. Yet properly used and effectively targeted, Twitter can add significant value to most organisations’ marketing and communications strategies.
Many organisations will take the approach that they will wait and see how micro blogging develops before they get involved. These same organisations and individuals within them said the same thing about social networking (in fact probably still are) and almost certainly the web before that.
The simple fact is that the speed of adoption and change in this space is such that most organisations cannot afford to risk not getting involved.
More information at http://tinyurl.com/c4dl87
Among many organisations Twitter seems to have an unjustified reputation as a service for socially inept teenagers. Yet properly used and effectively targeted, Twitter can add significant value to most organisations’ marketing and communications strategies.
Many organisations will take the approach that they will wait and see how micro blogging develops before they get involved. These same organisations and individuals within them said the same thing about social networking (in fact probably still are) and almost certainly the web before that.
The simple fact is that the speed of adoption and change in this space is such that most organisations cannot afford to risk not getting involved.
More information at http://tinyurl.com/c4dl87
Monday, April 6, 2009
5 million Australian's are online every day
6.5 million Australians now belong to an online social network according to Nielsen Online and 23% interacted with a company through social media. In addition, of the number of Australian’s online, 5 million access the internet every day.
In addition, the study showed that 57% of Australians have watched videos online, specifically to help them decide whether or not to buy a product, with YouTube proving the most popular, used by 75% of Australians last year. In general terms, according to the UM Wave 3 survey, 77.2% of Australian internet users who access social media have watched a video clip.
Surely it is time for Australian organisations to take social media more seriously and allocate time and resources to better understanding how its use could add value to their brand and their products or services.
There is a tipping point when the risk to an organisation of getting involved with Social Media is outweighed by the risk of not getting involved. We are rapidly approaching that point.
In addition, the study showed that 57% of Australians have watched videos online, specifically to help them decide whether or not to buy a product, with YouTube proving the most popular, used by 75% of Australians last year. In general terms, according to the UM Wave 3 survey, 77.2% of Australian internet users who access social media have watched a video clip.
Surely it is time for Australian organisations to take social media more seriously and allocate time and resources to better understanding how its use could add value to their brand and their products or services.
There is a tipping point when the risk to an organisation of getting involved with Social Media is outweighed by the risk of not getting involved. We are rapidly approaching that point.
Wednesday, March 25, 2009
Who loves ya baby?
If number of Facebook fans indicates not only your popularity but also appreciation of your politics, position, service or product, then my three year old son would be 100% behind number six!
1 Barack Obama 5,881,499
2 Coca-Cola 3,287,101
3 Nutella 3,052,502
4 Pizza 3,005,922
5 Cristiano Ronaldo 2,730,570
6 Kinder Surprise 2,581,651
7 Facebook 2,492,881
8 Windows Live Messenger 2,469,639
9 Sid 2,409,639
10 Boo 2,343,221
These are correct as at March 09 as reported in www.adage.com from www.allfacebook.com
1 Barack Obama 5,881,499
2 Coca-Cola 3,287,101
3 Nutella 3,052,502
4 Pizza 3,005,922
5 Cristiano Ronaldo 2,730,570
6 Kinder Surprise 2,581,651
7 Facebook 2,492,881
8 Windows Live Messenger 2,469,639
9 Sid 2,409,639
10 Boo 2,343,221
These are correct as at March 09 as reported in www.adage.com from www.allfacebook.com
Thursday, March 19, 2009
Three quarters of internet users on Social Media
According to numbers from comScore World Metrix 67% of internet users around the world engage with social media in one form or another http://tinyurl.com/cztmkl
With the total internet population increasing by 11% over the year, use of social media increased by 25% to over 580 million unique visits during the month.
Interestingly, although usage in North America was still growing at 9% over the previous 12 months, actual visits at 131 million was significantly behind both Asia at over 200 million visits (23% growth), and Europe at 165 million visits (35% growth).
Many organisations perceive use of social media to be a North American led phenomena and use a US bias in users as a reason not to engage with social media.
With 67% of the internet population now engaging with social media and with 35% of them living in Asia, maybe its time for more organisations to consider how best to use social media to manage and further their reputation?
With the total internet population increasing by 11% over the year, use of social media increased by 25% to over 580 million unique visits during the month.
Interestingly, although usage in North America was still growing at 9% over the previous 12 months, actual visits at 131 million was significantly behind both Asia at over 200 million visits (23% growth), and Europe at 165 million visits (35% growth).
Many organisations perceive use of social media to be a North American led phenomena and use a US bias in users as a reason not to engage with social media.
With 67% of the internet population now engaging with social media and with 35% of them living in Asia, maybe its time for more organisations to consider how best to use social media to manage and further their reputation?
Thursday, March 12, 2009
Free New Media seminar, Canberra, Australia
Is social media and social networking just another fad or does it hold real potential for Australian organisations? At our free lunch seminar, Daemon Digital will outline the development of social media and its impact upon our use of the web before going on to discuss:
Why organisations should take social media seriously; how can you start conversations through social media; the benefits of starting these conversations; and what could happen if you don’t!
We will be holding a seminar in Canberra at Hotel Realm, 18 National Circuit, Barton, commencing at Noon and finishing by 13:30 on 2 April 2009.
To reserve your place at this free seminar, please send an email to enquiries@daemongroup.com
Why organisations should take social media seriously; how can you start conversations through social media; the benefits of starting these conversations; and what could happen if you don’t!
We will be holding a seminar in Canberra at Hotel Realm, 18 National Circuit, Barton, commencing at Noon and finishing by 13:30 on 2 April 2009.
To reserve your place at this free seminar, please send an email to enquiries@daemongroup.com
Tuesday, March 3, 2009
Undergraduate social networking
8 out of 10 Australian undergraduates are using the web for social networking, almost twice the number who go online to game (42%), according to a new study by Daemon Digital.
Facebook and YouTube were the most commonly used sites by young Australians with MySpace in third place. Online photo site, Flickr and dating site, RSVP also made it in the Top Ten social networking sites used.
The popularity of social networking has grown exponentially in the last 24 months and, as a result, these sites are finally beginning to gain recognition among Australian businesses. Social networks are being used for recruitment purposes, trialling new products and supporting product launches. But they are only now beginning to gain recognition.
While business heads and marketers are in agreement that they must start to use social networking channels, the vast majority are not sure where to start or how to get involved. Businesses cannot afford to ignore this migration and one of the best approaches is to treat online social media in the same way as organisations value traditional networking – attend and engage in conversations where those conversations are being held.
Many organisations still expect consumers to find their content on corporate sites, which of course many do. The corporate site is a business necessity in the same way as a letterhead used to be, but many organisations would be better served actively seeking out users to engage them in conversation.
The first step has got to be to listen to the conversations that are underway and finding out a little more about your organisation’s reputation in social media. Software tools such as Social Radar, combined with human understanding are very illuminating for most organisations.
Facebook and YouTube were the most commonly used sites by young Australians with MySpace in third place. Online photo site, Flickr and dating site, RSVP also made it in the Top Ten social networking sites used.
The popularity of social networking has grown exponentially in the last 24 months and, as a result, these sites are finally beginning to gain recognition among Australian businesses. Social networks are being used for recruitment purposes, trialling new products and supporting product launches. But they are only now beginning to gain recognition.
While business heads and marketers are in agreement that they must start to use social networking channels, the vast majority are not sure where to start or how to get involved. Businesses cannot afford to ignore this migration and one of the best approaches is to treat online social media in the same way as organisations value traditional networking – attend and engage in conversations where those conversations are being held.
Many organisations still expect consumers to find their content on corporate sites, which of course many do. The corporate site is a business necessity in the same way as a letterhead used to be, but many organisations would be better served actively seeking out users to engage them in conversation.
The first step has got to be to listen to the conversations that are underway and finding out a little more about your organisation’s reputation in social media. Software tools such as Social Radar, combined with human understanding are very illuminating for most organisations.
Thursday, February 26, 2009
Idiot bloggers...
The Guardian Newspaper in the UK ran a story yesterday about Jason Roe who having found what he thought to be was a flaw in the Ryanair online booking system, ran the information on his blog see http://tinyurl.com/cemrb6
Whilst the initial and informal response from Ryanair was average at best, their official comment was bizarre:
“Ryanair can confirm that a Ryanair staff member did engage in a blog discussion. It is Ryanair policy not to waste time and energy corresponding with idiot bloggers and Ryanair can confirm that it won't be happening again. Lunatic bloggers can have the blog sphere all to themselves as our people are far too busy driving down the cost of air travel."
Is this a Ryanair stunt maybe?
Whilst the initial and informal response from Ryanair was average at best, their official comment was bizarre:
“Ryanair can confirm that a Ryanair staff member did engage in a blog discussion. It is Ryanair policy not to waste time and energy corresponding with idiot bloggers and Ryanair can confirm that it won't be happening again. Lunatic bloggers can have the blog sphere all to themselves as our people are far too busy driving down the cost of air travel."
Is this a Ryanair stunt maybe?
Tuesday, February 24, 2009
Australian Twitter use hits all-time high
Use of the micro-blogging service Twitter service in Australia hit an all-time high for the week ending 10 January 2009, increasing year-on-year in web visits by 517.9% for that week compared with the same week in the previous year.
While corporate take up is slower in Australia than in the US the service offers the same advantages to organisations here which are keen to communicate short messages to a time poor audience.
While corporate take up is slower in Australia than in the US the service offers the same advantages to organisations here which are keen to communicate short messages to a time poor audience.
Monday, February 23, 2009
Top ranking social networks
According to www.compete.com the following is a list of the top 25 social networking sites by total monthly visits at the end of January ’09:
1. facebook.com
2. myspace.com
3. twitter.com
4. flixster.com
5. linkedin.com
6. tagged.com
7. classmates.com
8. myyearbook.com
9. livejournal.com
10. imeem.com
11. reunion.com
12. ning.com
13. blackplanet.com
14. bebo.com
15. hi5.com
16. yuku.com
17. cafemom.com
18. friendster.com
19. xanga.com
20. 360.yahoo.com
21. orkut.com
22. urbanchat.com
23. fubar.com
24. asiantown.net
25. tickle.com
facebook.com had over 1.1 billion visits in January from nearly 69 million unique visitors, in comparison to tickle.com which was visited 109,492 times by 96,155 people. In comparative terms then, on a frequency basis, each unique user visited Facebook 17.4 times during the month in comparison to Tickle’s frequency of 1.1.
The big winner on frequency would have been asiantown.com with a frequency of 13.8, equal to My Space in frequency albeit just over 809 million visits behind in absolute terms!
1. facebook.com
2. myspace.com
3. twitter.com
4. flixster.com
5. linkedin.com
6. tagged.com
7. classmates.com
8. myyearbook.com
9. livejournal.com
10. imeem.com
11. reunion.com
12. ning.com
13. blackplanet.com
14. bebo.com
15. hi5.com
16. yuku.com
17. cafemom.com
18. friendster.com
19. xanga.com
20. 360.yahoo.com
21. orkut.com
22. urbanchat.com
23. fubar.com
24. asiantown.net
25. tickle.com
facebook.com had over 1.1 billion visits in January from nearly 69 million unique visitors, in comparison to tickle.com which was visited 109,492 times by 96,155 people. In comparative terms then, on a frequency basis, each unique user visited Facebook 17.4 times during the month in comparison to Tickle’s frequency of 1.1.
The big winner on frequency would have been asiantown.com with a frequency of 13.8, equal to My Space in frequency albeit just over 809 million visits behind in absolute terms!
Thursday, February 19, 2009
A SledgeYammer blow?
In an update to yesterday’s Yammer post, the enterprise version of Twitter announced the release of new hosted version of the software allowing organisation’s to install it with their firewall which should fully remove any ITC concerns with regards to the security of the posts.
Wednesday, February 18, 2009
Stop, Yammertime
You will most likely already be aware of Twitter, but just in case you’re not, Twitter is a micro-blogging social network that allows its users to send and read other users' updates. Each blog posting, or Tweet, can only be a maximum of 140 characters long. They are swift, short, sharp updates of what’s new, what’s happening or in many cases, simply what’s trivial and pointless.
Tweets are displayed on a user's profile page and delivered to other users who have specifically signed up to receive them. The service works by choosing people you want to ‘follow’ so you view their messages and have people ‘follow’ you in return, so they receive your updates.
This can certainly be trivial, but it doesn’t have to be and there are some great examples of organisations which are driving social media strategies using Twitter. Daemon Digital has recommended the use of Twitter to a number of organisations as part of a wider strategy and for more information see the following post on Mashable http://mashable.com/2009/01/21/best-twitter-brands
Taking this concept further and inside an organisation is Yammer – http://www.yammer.com/ – an enterprise version of Twitter which excludes any user without a specific enterprise’s email suffix, for example @daemongroup.com to join any given feed. This creates a very simple tool through which colleagues can update one another more securely with items of information that are useful but not worthy of a newsletter style article.
What’s so effective about this is that useful information can be communicated, for example “We had a great meeting with XYZ Co.” and dialogue can be created, for example, “I have a great idea for XYZ Co. does anyone have a contact there?” intra-day and across an organisation without waiting for the company update.
It feels as though this type of internal communication, which is fast, timely and cost effective, is more likely to be read than the traditional email or newsletter update, if for no better reason than it’s short and actually adds value.
And lest we forget, in the immortal words of MC Yammer (sic)
Break it Down
Stop, Yammertime.
Tweets are displayed on a user's profile page and delivered to other users who have specifically signed up to receive them. The service works by choosing people you want to ‘follow’ so you view their messages and have people ‘follow’ you in return, so they receive your updates.
This can certainly be trivial, but it doesn’t have to be and there are some great examples of organisations which are driving social media strategies using Twitter. Daemon Digital has recommended the use of Twitter to a number of organisations as part of a wider strategy and for more information see the following post on Mashable http://mashable.com/2009/01/21/best-twitter-brands
Taking this concept further and inside an organisation is Yammer – http://www.yammer.com/ – an enterprise version of Twitter which excludes any user without a specific enterprise’s email suffix, for example @daemongroup.com to join any given feed. This creates a very simple tool through which colleagues can update one another more securely with items of information that are useful but not worthy of a newsletter style article.
What’s so effective about this is that useful information can be communicated, for example “We had a great meeting with XYZ Co.” and dialogue can be created, for example, “I have a great idea for XYZ Co. does anyone have a contact there?” intra-day and across an organisation without waiting for the company update.
It feels as though this type of internal communication, which is fast, timely and cost effective, is more likely to be read than the traditional email or newsletter update, if for no better reason than it’s short and actually adds value.
And lest we forget, in the immortal words of MC Yammer (sic)
Break it Down
Stop, Yammertime.
Sunday, February 1, 2009
Monetising Facebook
The Sydney Morning Herald, filing from Davos, reports that Facebook is planning to harness the personal information it holds on its members to make one of the world's largest market research databases available to corporate buyers.
Facebook has struggled to monetise its strength with advertising revenues slow to start and the aborted attempt to monetise member behaviour through the Beacon software system which tracked member’s activity both through Facebook and through third party sites which also had Beacon installed.
Online research panels have been in existence for some time and do offer a very cost effective alternative research solution for a range of research assignments. This is an interesting move from Facebook and a very logical and sensible way to harness member’s time on site whilst providing some reward for member’s loyalty to the royalty of online social networking.
Facebook has struggled to monetise its strength with advertising revenues slow to start and the aborted attempt to monetise member behaviour through the Beacon software system which tracked member’s activity both through Facebook and through third party sites which also had Beacon installed.
Online research panels have been in existence for some time and do offer a very cost effective alternative research solution for a range of research assignments. This is an interesting move from Facebook and a very logical and sensible way to harness member’s time on site whilst providing some reward for member’s loyalty to the royalty of online social networking.
Sunday, January 18, 2009
Political networking
In April 2008, Daemon Digital authored a white paper entitled “Web 2.0: Friend, Foe or just Fad?” which quoted the then race for the Democratic Nomination as an example of the widespread use of social networking in the political arena.
On the eve of an historic inauguration, we thought we’d review our prediction at the time, which was as follows:
“…based on the You Tube channel You Choose ’08, in addition to playlists and Issues education specific channels for the Republican Nominee John McCain and the two remaining candidates in the race for the Democratic Nomination Barak Obama and Hilary Clinton, if the number of channel subscribers and associated uploaded videos is reflected in the US General Election then Barak Obama will sweep the Nomination and the Presidency.”
At that time, President Obama had 44,198 subscribers to Hilary Clinton’s 12,610 and John McCain’s 4,164.
Whilst Daemon Digital makes no claim to prescience, the Obama campaign's use of online social networking was impressive and far better thought out and implemented than either McCain’s or Clinton’s.
On the eve of an historic inauguration, we thought we’d review our prediction at the time, which was as follows:
“…based on the You Tube channel You Choose ’08, in addition to playlists and Issues education specific channels for the Republican Nominee John McCain and the two remaining candidates in the race for the Democratic Nomination Barak Obama and Hilary Clinton, if the number of channel subscribers and associated uploaded videos is reflected in the US General Election then Barak Obama will sweep the Nomination and the Presidency.”
At that time, President Obama had 44,198 subscribers to Hilary Clinton’s 12,610 and John McCain’s 4,164.
Whilst Daemon Digital makes no claim to prescience, the Obama campaign's use of online social networking was impressive and far better thought out and implemented than either McCain’s or Clinton’s.
Thursday, January 15, 2009
Seven Point Plan
The following outlines a seven point plan which Daemon Digital recommends to any organisation as a starting point to managing their reputation in the digital media:
1. Find out where you stand
What’s being said about your organisation online and by whom? 270,000 users mention Coke in their Facebook profiles and 617,000 have joined groups dedicated to Ugg Boots. 1 in 5 Australian internet users have a Facebook profile and that’s just one social networking site. You cannot manage your organisations’ reputation if you don’t know what’s being said about you.
2. Know your audience
Is your primary audience online and active? Know your audience and understand their current online habits as well as basic demography like age, geography and profession, for example, and then go to them.
3. Trust your people
You cannot harness the participative web if you are not using it internally. You cannot expect your own people to champion the cause if it is new and alien to them. Practice what you preach and encourage your people to blog, share, wiki and network. Trust them to add value to your brand and to your organisation.
4. Get involved and stay engaged
Being actively involved in managing your message and managing your organisation’s reputation using the tools on the participative web can be invaluable to any organisation. Look at the potential and then if you consider it appropriate, get involved and stay engaged.
5. Keep it real
Don’t try and fake it, you will get caught out. Yes, communicate your messages and manage your own agenda, but do it honestly and do it openly.6. Get to the pointYou don’t own the space, make your point move on and let someone else have their turn. Also speak using language that your audience relates to and understands, don’t use technical language or jargon if it doesn’t add value to your point.
7. Measure what you are achieving
If you can’t measure it, you can’t manage it and just because it’s new doesn’t mean it should not fall under the same maxim as all of the other communications techniques your organisation employs.
1. Find out where you stand
What’s being said about your organisation online and by whom? 270,000 users mention Coke in their Facebook profiles and 617,000 have joined groups dedicated to Ugg Boots. 1 in 5 Australian internet users have a Facebook profile and that’s just one social networking site. You cannot manage your organisations’ reputation if you don’t know what’s being said about you.
2. Know your audience
Is your primary audience online and active? Know your audience and understand their current online habits as well as basic demography like age, geography and profession, for example, and then go to them.
3. Trust your people
You cannot harness the participative web if you are not using it internally. You cannot expect your own people to champion the cause if it is new and alien to them. Practice what you preach and encourage your people to blog, share, wiki and network. Trust them to add value to your brand and to your organisation.
4. Get involved and stay engaged
Being actively involved in managing your message and managing your organisation’s reputation using the tools on the participative web can be invaluable to any organisation. Look at the potential and then if you consider it appropriate, get involved and stay engaged.
5. Keep it real
Don’t try and fake it, you will get caught out. Yes, communicate your messages and manage your own agenda, but do it honestly and do it openly.6. Get to the pointYou don’t own the space, make your point move on and let someone else have their turn. Also speak using language that your audience relates to and understands, don’t use technical language or jargon if it doesn’t add value to your point.
7. Measure what you are achieving
If you can’t measure it, you can’t manage it and just because it’s new doesn’t mean it should not fall under the same maxim as all of the other communications techniques your organisation employs.
The participative web
There are within the participative web or web 2.0 a number of phrases that are very quickly becoming mainstream colloquialisms. Interestingly, many of the ‘new’ web 2.0 applications have origins and provenance that stretch back over a decade, for example wiki, or weblog, however, these are still terms that not everyone is comfortable with. On that basis, here is Daemon Digital's short yet sweet glossary:
Blogs
A blog (the term is the abridged version of web log) is effectively a small website, more often than not operated by one individual, which includes regularly updated information and commentary on one issue or on a series of related issues.
Mashups
The term used to describe taking content feeds from more than one source simultaneously and combining the feeds, or mashing them up, to create a new and improved application, for example, the combination of BBC News and Google Maps as a mashup to create News Maps.
Podcasting
A podcast is a digital media file which is designed to be downloaded to portable media players (mp3 players for example) or played through a PC. The term podcasting is in effect an amalgam of ‘ipod’ and ‘broadcasting’ and reflects the market dominance of Apple’s ipod in the mp3 portable market.
RSS
RSS stands for Really Simple Syndication and is a web feed or channel which takes content in an easily transported form from one web site, or a series of websites, and through an RSS Reader enables a user to access content from multiple locations at one time.
Social networking
Effectively the term which has come to mean a web based application which creates a community from like minded individuals, example of which would include My Space or FaceBook.
Widgets
A web widget is in effect a portable piece of code which can be implemented without the need for additional programming or development input inside another web site. One of the most common examples of a web widget is the Google application implemented on many blogs and smaller websites which links Google advertising to content on the site.
Wikis
A wiki is a web site or series of web pages in which all of the content has been created collaboratively by users of the web site. Wikis are therefore effectively community websites, or can be used as a component within a site to create user developed content, for example a wiki glossary of terms. One of the best known examples of a wiki is the website Wikipedia.
Blogs
A blog (the term is the abridged version of web log) is effectively a small website, more often than not operated by one individual, which includes regularly updated information and commentary on one issue or on a series of related issues.
Mashups
The term used to describe taking content feeds from more than one source simultaneously and combining the feeds, or mashing them up, to create a new and improved application, for example, the combination of BBC News and Google Maps as a mashup to create News Maps.
Podcasting
A podcast is a digital media file which is designed to be downloaded to portable media players (mp3 players for example) or played through a PC. The term podcasting is in effect an amalgam of ‘ipod’ and ‘broadcasting’ and reflects the market dominance of Apple’s ipod in the mp3 portable market.
RSS
RSS stands for Really Simple Syndication and is a web feed or channel which takes content in an easily transported form from one web site, or a series of websites, and through an RSS Reader enables a user to access content from multiple locations at one time.
Social networking
Effectively the term which has come to mean a web based application which creates a community from like minded individuals, example of which would include My Space or FaceBook.
Widgets
A web widget is in effect a portable piece of code which can be implemented without the need for additional programming or development input inside another web site. One of the most common examples of a web widget is the Google application implemented on many blogs and smaller websites which links Google advertising to content on the site.
Wikis
A wiki is a web site or series of web pages in which all of the content has been created collaboratively by users of the web site. Wikis are therefore effectively community websites, or can be used as a component within a site to create user developed content, for example a wiki glossary of terms. One of the best known examples of a wiki is the website Wikipedia.
Tuesday, June 10, 2008
SEMINAR: Web 2.0 - Friend, foe or just fad?
Developing your digital communications strategy
FREE breakfast seminar
First came the dot com boom which was followed swiftly by the dot com bust. Now we have the participative web or web 2.0 and social networking – is this just another fad or does it hold real potential for Australian organisations?
At our free breakfast seminar, Daemon Group will outline the development of web 2.0 applications and their impact upon our use of the web before going on to discuss:
To reserve your place at one of these seminars, please reply to this email or call Richard Spencer on 02 9270 5900 today indicating your preferred date.
Please respond by 20 June as spaces are strictly limited and we look forward to seeing you there.
FREE breakfast seminar
First came the dot com boom which was followed swiftly by the dot com bust. Now we have the participative web or web 2.0 and social networking – is this just another fad or does it hold real potential for Australian organisations?
At our free breakfast seminar, Daemon Group will outline the development of web 2.0 applications and their impact upon our use of the web before going on to discuss:
- Why organisations should take social networking seriously;
- How can you start conversations through social networking;
- The benefits of starting these conversations; and
- What can happen if you don’t!
To reserve your place at one of these seminars, please reply to this email or call Richard Spencer on 02 9270 5900 today indicating your preferred date.
Please respond by 20 June as spaces are strictly limited and we look forward to seeing you there.
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