In April 2008, Daemon Digital authored a white paper entitled “Web 2.0: Friend, Foe or just Fad?” which quoted the then race for the Democratic Nomination as an example of the widespread use of social networking in the political arena.
On the eve of an historic inauguration, we thought we’d review our prediction at the time, which was as follows:
“…based on the You Tube channel You Choose ’08, in addition to playlists and Issues education specific channels for the Republican Nominee John McCain and the two remaining candidates in the race for the Democratic Nomination Barak Obama and Hilary Clinton, if the number of channel subscribers and associated uploaded videos is reflected in the US General Election then Barak Obama will sweep the Nomination and the Presidency.”
At that time, President Obama had 44,198 subscribers to Hilary Clinton’s 12,610 and John McCain’s 4,164.
Whilst Daemon Digital makes no claim to prescience, the Obama campaign's use of online social networking was impressive and far better thought out and implemented than either McCain’s or Clinton’s.
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