The Sydney Morning Herald, filing from Davos, reports that Facebook is planning to harness the personal information it holds on its members to make one of the world's largest market research databases available to corporate buyers.
Facebook has struggled to monetise its strength with advertising revenues slow to start and the aborted attempt to monetise member behaviour through the Beacon software system which tracked member’s activity both through Facebook and through third party sites which also had Beacon installed.
Online research panels have been in existence for some time and do offer a very cost effective alternative research solution for a range of research assignments. This is an interesting move from Facebook and a very logical and sensible way to harness member’s time on site whilst providing some reward for member’s loyalty to the royalty of online social networking.
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