Six degrees from the Oval

Much has been made of President Obama’s use of social media during both his campaigns for the Nomination and during the General Election, and some of the statistics in Edelman’s point to how and why the strategies employed were so successful http://tinyurl.com/ax2b6b

President Obama had a greater focus online, with ten times more staff than McCain, who together, created five times more Facebook friends, four times more You Tube viewers http://tinyurl.com/auumez and double the traffic to their main website.

On Facebook, Obama had 3 million friends, with an additional 2 million across the other 14 social networking sites that the campaign focused on. On You Tube there were eventually more than 2,000 ‘official’ videos watched more than 80 million times. In addition, there were 442,000 user generated videos uploaded to compliment the official ones.

Also, in addition to social media eDM drove contact points and donations with 13 million people registered to receive over 1 billion emails between them based on more than 7,000 variations of the email campaign.