Twitter has hit the headlines and become the social media phenomena of the moment. From Barack Obama to Britney Spears, people are capitalising on its ability to publish messages to the masses in 140 characters or less. It only takes seconds to write and seconds to read. But what relevance does this new platform have for business and how are organisations cashing in on the opportunities?
Among many organisations Twitter seems to have an unjustified reputation as a service for socially inept teenagers. Yet properly used and effectively targeted, Twitter can add significant value to most organisations’ marketing and communications strategies.
Many organisations will take the approach that they will wait and see how micro blogging develops before they get involved. These same organisations and individuals within them said the same thing about social networking (in fact probably still are) and almost certainly the web before that.
The simple fact is that the speed of adoption and change in this space is such that most organisations cannot afford to risk not getting involved.
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