Is social media and social networking just another fad or does it hold real potential for Australian organisations? At our free lunch seminar, Daemon Digital will outline the development of social media and its impact upon our use of the web before going on to discuss:
Why organisations should take social media seriously; how can you start conversations through social media; the benefits of starting these conversations; and what could happen if you don’t!
We will be holding a seminar in Canberra at Hotel Realm, 18 National Circuit, Barton, commencing at Noon and finishing by 13:30 on 2 April 2009.
To reserve your place at this free seminar, please send an email to enquiries@daemongroup.com
Thursday, March 12, 2009
Thursday, March 5, 2009
Six degrees from the Oval
Much has been made of President Obama’s use of social media during both his campaigns for the Nomination and during the General Election, and some of the statistics in Edelman’s point to how and why the strategies employed were so successful http://tinyurl.com/ax2b6b
President Obama had a greater focus online, with ten times more staff than McCain, who together, created five times more Facebook friends, four times more You Tube viewers http://tinyurl.com/auumez and double the traffic to their main website.
On Facebook, Obama had 3 million friends, with an additional 2 million across the other 14 social networking sites that the campaign focused on. On You Tube there were eventually more than 2,000 ‘official’ videos watched more than 80 million times. In addition, there were 442,000 user generated videos uploaded to compliment the official ones.
Also, in addition to social media eDM drove contact points and donations with 13 million people registered to receive over 1 billion emails between them based on more than 7,000 variations of the email campaign.
President Obama had a greater focus online, with ten times more staff than McCain, who together, created five times more Facebook friends, four times more You Tube viewers http://tinyurl.com/auumez and double the traffic to their main website.
On Facebook, Obama had 3 million friends, with an additional 2 million across the other 14 social networking sites that the campaign focused on. On You Tube there were eventually more than 2,000 ‘official’ videos watched more than 80 million times. In addition, there were 442,000 user generated videos uploaded to compliment the official ones.
Also, in addition to social media eDM drove contact points and donations with 13 million people registered to receive over 1 billion emails between them based on more than 7,000 variations of the email campaign.
Tuesday, March 3, 2009
Undergraduate social networking
8 out of 10 Australian undergraduates are using the web for social networking, almost twice the number who go online to game (42%), according to a new study by Daemon Digital.
Facebook and YouTube were the most commonly used sites by young Australians with MySpace in third place. Online photo site, Flickr and dating site, RSVP also made it in the Top Ten social networking sites used.
The popularity of social networking has grown exponentially in the last 24 months and, as a result, these sites are finally beginning to gain recognition among Australian businesses. Social networks are being used for recruitment purposes, trialling new products and supporting product launches. But they are only now beginning to gain recognition.
While business heads and marketers are in agreement that they must start to use social networking channels, the vast majority are not sure where to start or how to get involved. Businesses cannot afford to ignore this migration and one of the best approaches is to treat online social media in the same way as organisations value traditional networking – attend and engage in conversations where those conversations are being held.
Many organisations still expect consumers to find their content on corporate sites, which of course many do. The corporate site is a business necessity in the same way as a letterhead used to be, but many organisations would be better served actively seeking out users to engage them in conversation.
The first step has got to be to listen to the conversations that are underway and finding out a little more about your organisation’s reputation in social media. Software tools such as Social Radar, combined with human understanding are very illuminating for most organisations.
Facebook and YouTube were the most commonly used sites by young Australians with MySpace in third place. Online photo site, Flickr and dating site, RSVP also made it in the Top Ten social networking sites used.
The popularity of social networking has grown exponentially in the last 24 months and, as a result, these sites are finally beginning to gain recognition among Australian businesses. Social networks are being used for recruitment purposes, trialling new products and supporting product launches. But they are only now beginning to gain recognition.
While business heads and marketers are in agreement that they must start to use social networking channels, the vast majority are not sure where to start or how to get involved. Businesses cannot afford to ignore this migration and one of the best approaches is to treat online social media in the same way as organisations value traditional networking – attend and engage in conversations where those conversations are being held.
Many organisations still expect consumers to find their content on corporate sites, which of course many do. The corporate site is a business necessity in the same way as a letterhead used to be, but many organisations would be better served actively seeking out users to engage them in conversation.
The first step has got to be to listen to the conversations that are underway and finding out a little more about your organisation’s reputation in social media. Software tools such as Social Radar, combined with human understanding are very illuminating for most organisations.
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